Ten years ago, companies like Instagram, GoJek, Robinhood, Snapchat and Coinbase didn’t even exist. Today, they are household names and each is worth billions. Many of the most dynamic and best-known companies around world are or have been unicorns - privately held startups with a valuation of over US$1 billion. This shouldn’t be surprising. The highest growth and return periods of most companies today occurs when they are still in the pre-public stage.
But what factors should you keep in mind when making your first unicorn investment - particularly at a time when a global pandemic and a worldwide economic downturn are radically reshaping business models and consumer trends?